Our Story

The Story Behind SERENE

In 2022, our journey began with a setback. A skincare product left one of our founders’ skin severely burned and sensitive. The culprit? Harsh, hidden chemicals. That moment made us rethink everything: why should skincare that promises care end up causing harm?

We started searching for products that were safe, transparent, and truly skin-friendly. They tried modern skincare, but transparency and ingredient integrity were missing. It was in this search that the vision for SERENE was born: a place where Indian tradition meets clean science, free from unnecessary chemicals, powered only by consciously chosen ingredients suited to Indian skin and climate.

SERENE isn’t just a brand, it’s a celebration of wisdom, purity, and transformation.

Our Philosophy

Skincare shouldn’t be complicated. It should be effective, transparent, and safe for all. At SERENE, we blend:

  • Indian botanicals — time-honored ingredients 
  • Modern science — clinically studied actives
  • Clean formulation — no harsh chemicals, just what your skin truly needs.

The result? Products that are gentle enough for daily use yet powerful enough to deliver visible results.

Our First Offering: C The Glow – Brightening Serum

Our journey began with a single product that embodies everything SERENE stands for: 15% Vitamin C + Peptide + Millet Extract.

Crafted for Indian skin and climate, this serum restores glow, boosts collagen, and shields against free radicals - bringing balance between age-old rituals and modern effectiveness.

Every drop is a step towards skin that’s strong, radiant, and cared for.

Our Promise

At SERENE, we believe skincare is more than a routine, it’s a ritual of self-care, trust, and well-being. Our mission is to bring you products that are pure, effective, and rooted in Indian wisdom, so you never have to choose between tradition and results again.